Hey Elon, It’s Time To Cease & De-grok

Written by:

Nov 29, 2023

Hey Elon,

Did you know that when you announced the new xAI chatbot, you used our name? Your chatbot is called Grok and our company is called Groq®, so you can see how this might create confusion among people. Groq (us) sounds a lot like (identical) to Grok (you), and the difference of one consonant (q, k) only matters to scrabblers and spell checkers. Plus, we own the trademark.  

We can see why you might want to adopt our name. You like fast things (rockets, hyperloops, one-letter company names) and our product, the Groq LPU™ Inference Engine, is the fastest way to run large language models (LLMs) and other generative AI applications. However, we must ask you to please choose another name, and fast. 

I stand by my recommendation to name it Slartibartfast. It’s both on message with your idea of a sarcastic bot inspired by Hitchhiker’s Guide to the Galaxy and sounds sufficiently distinct from any other AI company or product (which is why I wouldn’t recommend calling it Giggle or OpenXi). Win-win! But, your call.  

In making this request, we’re thinking about you as much as us. It must be annoying having all those people hitting you up on X, asking how the Groq LPU Inference Engine is able to deliver 10X better performance and precision at scale? Or how it is 10X more energy efficient and 10X more cost-effective? That’s plenty of Xs, even for you, especially when it’s not your Groq.  

I get it. It was annoying when my great Aunt asked me about my new snarky chatbot over Thanksgiving dinner, but I passed her the mashed potatoes anyway.  


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